ImpreMedia Enters Magazine Market With Purchase of Vista Magazine, The No. 1 Spanish and English Language General Interest Magazine in the U.S.

“ImpreMedia, LLC, the nation’s leading publisher of Spanish language newspapers, announced today the acquisition of Vista Magazine, the No. 1 dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia’s launch of La Vibra, the premier entertainment publication with a distribution of 530,000 copies in ImpreMedia’s key markets as well as the launch of www.lavibra.com/.

Unmatched U.S. advertising footprint. “We are very excited to add Vista to our company,” stated John Paton, Chairman and CEO of ImpreMedia. “By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics — more than 60% of the U.S. Hispanic population.”"

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