You’re Being Microtargeted

“And there are real-world examples of candidates attempting to use microtargeting techniques to divide-and-conquer””making individual pitches to one population that they’d like to keep other potential voters from knowing about. For instance, the Bush 2004 campaign, in its efforts to cultivate Latino voters, sent DVDs to Hispanic-surname voters in which Bush alluded to how Chicanos living in Texas and California only became “Latinos” after the U.S. annexed those territories from Mexico. “After that, many of them were treated as foreigners in their own land,” said Bush, a sentiment that would not endear him to the Minutemen. Meanwhile, the GOP sent mailings this summer in the Illinois 6th Congressional District, site of one of the most hotly-contested races in the country this year, hammering on how Democrat Tammy Duckworth is soft on “illegal aliens.”"

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