Chase pursues Hispanics with ads in Spanish

Posted on: October 27th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
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“Chase Card Services has begun a multimillion-dollar campaign carrying the tagline “Confia en Ti. Confia en Chase,” or “Believe in yourself, believe in Chase,” to boost brand awareness and loyalty in the Hispanic market by delivering credit card product advertising in Spanish.

Television and Internet ads and corporate sponsorships are among the marketing channels that Chase Card Services, Wilmington, DE, is using. Chase Card Services is a business of JPMorgan Chase & Co., New York.”

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