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Puerto Ricans lead Hispanics in reading direct mail - Study: But Spanish speakers respond better

Posted on: October 26th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: Puerto Rican
Knowledge is Power!

“Three-fourths of adults of Puerto Rican heritage read direct mail, according to the Vertis Customer Focus 2007: Opiniones survey released this month.

This matches the 75 percent of total adults who read direct mail and surpasses the 71 percent among Hispanics overall, said Scott Marden, director of marketing research at Vertis Communications.”

Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish

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