Media, advertising changing toward Hispanic-centered market – Texas State University – San Marcos
Tagged: bromley communications, population, texas state university“Hispanics have become a powerful force in the media, demanding the attention of advertisers and public relations firms.
According to Deborah Vallejo, vice president for Bromley Communications, an advertising and public relations firm, Hispanic-targeted advertising is critical because of the growing Hispanic population.
Vallejo gave a lecture titled “Hispanic Advertising” as part of Journalism & Mass Communication Week Tuesday in Old Main, Room 320. Vallejo included graphed data and video segments as part of her presentation to show how Hispanic buying power and media habits have changed the way advertisement and public relations campaigns are managed.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
October 26th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
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Filed Under: 1. Hispanic News, Marketing & Advertising, Media
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