Study: Hispanics often the target of deceptive ads - Kentucky

Posted on: October 25th, 2006
Filed Under: [ Marketing ] [ Top Stories ]
Knowledge is Power!

“A new study by the Better Business Bureau shows the Hispanic community is bombarded with ads offering false information and often false hope for disease cures or a better lifestyle.

Charlie Mattingly, a spokesperson for the Better Business Bureau in Louisville, said that Cynthia Mulligan, also an employee of the Louisville Better Business Bureau, looked for Kentucky ads and examined them against the code of advertising and Federal Trade Commission guidelines, and found many of the ads were deceptive.”

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