qubo Appoints President/GM and Senior Vice President of Advertising Sales and Sponsorships - Rick Rodriguez is President and General Manager

“qubo, the groundbreaking new multi-platform television network for children that champions literacy and positive values through entertainment, today announced the appointments of Rick Rodriguez as President and General Manager and Kerry J. Hughes as Senior Vice President of Advertising Sales and Sponsorships, effective immediately. Mr. Rodriguez will be initially based in Los Angeles while Ms. Hughes will be based out of qubo’s offices in New York.

“We are extremely pleased to welcome Rick and Kerry, whose experience and knowledge in the kids space will be critical assets to the growth and development of qubo,” said Brandon Burgess, CEO of ION Media Networks. “We’ve already seen positive traction across markets with qubo’s targeted audience and look forward to building on this momentum and advancing the mission of the network under Rick and Kerry’s leadership.”

“Rick and Kerry’s deep experience with children’s media combined with their personal commitment to providing families with television and internet experiences that entertain as well as reinforce literacy and values, make them the right people to lead this venture,” said Deborah Forte, President of Scholastic Media.

“qubo is a milestone for kids and families on commercial television,” said Eric Ellenbogen, CEO of Classic Media. “The addition of Rick and Kerry to the qubo team will further enhance our mission of reaching kids through values-based entertainment.”

Mr. Rodriguez, who will be responsible for strategic and day-to-day operational oversight of qubo, brings over 20 years of experience within the multi-channel television programming and production industry. During his ten-year career with Discovery Communications, Inc., Rodriguez oversaw the creation of the Discovery Kids network, first in Latin America and later throughout the rest of Discovery’s international markets as Executive Vice President of Content. From 2003 to 2004, Rodriguez served as Executive Vice President and General Manager for the Travel Channel. He left Discovery in July 2004 to form Los Angeles-based Island Dreamer Enterprises, a television production company and consulting firm. There he successfully managed the launch of Discovery Kids en Español and Discovery Travel & Living for the U.S. Hispanic market, as well as the launch Discovery’s HD Channels in Europe and Asia.”

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