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Tags: circulation
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“Marketing y Medios’ parent company, VNU Business Media, today announced that beginning next year the print version of the magazine will appear as a monthly Special Report in Adweek, Brandweek and Mediaweek.
According to Mike Parker, president of the Marketing, Retail and Design Group at VNU Business Media, the move from a standalone magazine to a special section will serve to increase circulation and reach in response to reader and advertiser desire for general-market exposure.”
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