Marketing y Medios Magazine Ending Separate Publication

“VNU pitched the switchover as a positive.

“The growing Hispanic market has evolved from a niche to the mainstream and our audience is asking for forward-thinking, broad-based coverage,” Mike Parker, president of the Marketing, Retail and Design Group at VNU, said in a release. “This move provides Marketing y Medios a prominent presence in our three core brands while offering Hispanic advertisers a voice among mainstream brand marketers and media buyers.”

But others were less enthusiastic. “Marketing y Medios folds …” the Web site HispanicAd.com headlined. “Marketing y Medios did not enjoy the traction with either readers and advertisers, thus suffering from severe sales under-performance and cost containment issues,” it wrote in a brief announcement.”

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