Filed Under: [ Hispanic News ] [ Musica ]
Tags: don omar, Puerto Rican, Spanish-language, verizon
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“”Reggaeton” is one of those buzzwords thrown around in the music industry as an up-and-coming genre, with some of the heavy hitters in mainstream hip-hop jumping at the chance to collaborate with their Spanish-language counterparts. Ask the average American pop-music listener about it, and it’s tough to get names of reggaeton hits — a mix of hip-hop with Caribbean and reggae beats — much less the stars.
That may be changing, thanks to the ambitious plans of one Don Omar. The Puerto Rican megastar christened the Verizon Center on Friday night with its first-ever reggaeton concert, featuring an elaborately designed, Broadway-esque stage full of pyrotechnics; dozens of scantily clad, mohawked, krumping dancers; violin and piano players; and smoke machines — in short, all the bells and whistles one would expect from any big-time arena concert. By packing the lower bowl of the massive arena, by far the largest indoor concert venue in the area, Don Omar made a huge splash that should affect not only his nationwide popularity, but that of the burgeoning genre as well. “
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