East Valley marketers see advantages in Spanish ads - Arizona

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Posted on: October 22nd, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]

“Arizona voters will decide on Nov. 7 whether English should be Arizona’s official language for conducting government affairs. But for many East Valley businesses, an English-only approach could mean death by bad marketing.

To help local businesses connect to the burgeoning Spanish-speaking consumer base, the Hispanic Yellow Pages Network is now distributing the first edition of its Directorio en Español for the East Valley.

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