Hispanic Summit: “Generating Revenue with Subscription Marketing”
Tagged: Hispanic Television Summit, Telemundo“The topic was supposed to be “Generating Revenue with Subscription Marketing,” but like a lot of conversations about Hispanic TV, Wednesday’s second panel discussion at the Fourth Annual Hispanic Television Summit quickly got broader than that.
The two day conference, being held in New York, is sponsored by Multichannel News and Broadcasting & Cable, presented some provocative ideas. Indeed though his presentation was garbled because some videos didn’t play, Mark Hotz, senior vice president of marketing for at NBC Universal, which owns Telemundo, urged the crowd to make technology key to selling Hispanics on subscription TV”
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Media
