Hispanic Programming: Whas the Best Approach?
Tagged: AOL Latino, aztec, mark lopez, Nielsen“The first panel discussion of the Fourth Annual Hispanic Summit 2006 here addressed the question of how to generate revenue with advertising in the rapidly changing — and easily misunderstood — Hispanic market.
The discussion involved Monica Gil, vice president of communications and community affairs, Nielsen Media Research; Veronica Pan Gonlez, managing partner, d exposito & partners; Mark Lopez, publisher, AOL Latino; Cynthia Perkins-Roberts, VP of diversity marketing and business development, Cabletelevision Advertising Bureau; Court Stroud, executive VP and sales manager, Azteca America; and Phillip Woodie, director of multicultural sales, Comcast Spotlight.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
October 19th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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