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Hispanic Programming: Whas the Best Approach?

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“The first panel discussion of the Fourth Annual Hispanic Summit 2006 here addressed the question of how to generate revenue with advertising in the rapidly changing — and easily misunderstood — Hispanic market.

The discussion involved Monica Gil, vice president of communications and community affairs, Nielsen Media Research; Veronica Pan Gonlez, managing partner, d exposito & partners; Mark Lopez, publisher, AOL Latino; Cynthia Perkins-Roberts, VP of diversity marketing and business development, Cabletelevision Advertising Bureau; Court Stroud, executive VP and sales manager, Azteca America; and Phillip Woodie, director of multicultural sales, Comcast Spotlight.”

Posted on: October 19th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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