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Tags: radio
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“Advertising aimed at Hispanic audiences will continue to grow at a healthy rate next year, even though the “salad days” in the expansion of ad spending are over, a media analyst said Wednesday at the Fourth Annual Hispanic Television Summit 2006 here.
Advertising on television, on radio, in print and on the Internet aimed at Hispanics will expand at a projected rate of 8% next year, to $4.1 billion, according to Lee Westerfield, managing director of BMO Capital Markets. By contrast, overall advertising spending in the United States will grow only 3%, he said.”
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