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Posted on: October 18th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: newspaper
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“El Nuevo Dí Orlando, Central Florida’s only Spanish Language daily newspaper announced today that it will increase circulation in Central Florida by establishing a controlled free distribution system that will include both home delivery and single copy. The new distribution method will become effective on November 13th and will increase distribution from Monday to Thursday by 20% and by 60% on Fridays. Total weekly distribution will now reach 135,000 copies making it Central Florida’s largest Hispanic publication.
Jaime Segura, General Manager of El Nuevo Dí Orlando said, “The controlled distribution method will allow us to increase our reach to the Central Florida Hispanic community. It will be of great benefit both for the consumer and for the advertisers. We plan to increase our distribution points by 30% in the next forty-five days and reach 40,000 copies for our Friday weekend edition. The controlled circulation model will make our distribution structure very efficient and enable our future expansion to other areas in Central Florida”, concluded Segura. “
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