latino lingo: Coke exec: it’s foolish for companies to neglect Hispanic market

Posted on: October 18th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Commentary ]
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“Santiago Blanco, assistant vice president of Hispanic marketing for Coca-Cola in Atlanta, told a business audience in Alabama that companies that ignore that market are missing out on potentially lucrative business.

The Birmingham News reported on his visit where he also announced the beverage company is releasing a new energy drink next month aimed at Mexicans called Full Throttle Blue Demon, named after legendary Mexican wrestler El Demonio Azul.”

Source: More information in English / Mas informací­on en Ingles
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