Nets Chart Different Courses To Succeed With Telenovelas

Posted on: October 17th, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Media ]
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“The fortunes of each Spanish-language broadcast network are largely defined by their telenovela strategy, and each major player has a distinct strategy with its own strengths and weaknesses.

Univision is by far the most successful telenovela programmer in the U.S. On any given week, at least 20 of the top 25 highest-rated shows are telenovela episodes. Typically, the network’s lowest-rated primetime novela has more than double the audience of Telemundo’s highest-rated telenovela. Univision’s primetime dominance is overwhelming, even though Telemundo has posted 11 consecutive months of ratings gains.”

Haven’t heard from Luis Clemens in a while.

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