Meeting the needs of the U.S. Latina consumer

“When having a discussion about any purchase decision with my wife, I always have the final words, which always are “Yes, dear,” or one of several variations that I’ve come up with over the years.

Seriously, by 2050, 25 percent of all U.S. women, 48.9 million, will be of Latino origin, which represents an increase of almost 340 percent from 1990. Considering that women have the final say on most buying decisions, more markedly within the Hispanic community, this should be enough to make you re-evaluate how you are approaching this very important segment of the U.S. Population.”

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