La Curacao and Lexicon Training Services’ Educational Partnership Pioneers Bilingual Workforce Trend

“La Curacao and Lexicon Training Services, LLC (a subsidiary of Lexicon Marketing) partner to bring Lexicon’s specialized training curriculum, “Carreras sin Barreras” (Careers without Limits), to employees at La Curacao. Training for 120 employees will begin in September 2006 with Lexicon’s flagship program, “Workplace English.” Additional rounds of training are expected for the coming year.

“This relationship marks a milestone for both companies as the importance of a bilingual workforce hits home for even a Spanish dominant retailer like La Curacao,” according to Adrian Aguirre, Managing Director of Lexicon Training Services. The retailer, known for being well ahead of the curve on maximizing productivity, has increasingly seen the need to make deep investments in its workforce to assure that they fit with the changing face of the Hispanic community. This trend has been increasing in importance as the nature of the U.S. Hispanic continues to evolve, with more and more 2nd and 3rd generation Hispanic youths acting as purchase influencers for their 1st generation Spanish dominant parents. This has become of central importance to family-supported companies like La Curacao. Very rarely is a lone shopper seen in La Curacao, most often it is a family event.”

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