Filed Under: [ Hispanic News ] [ Marketing ] [ Commentary ]
Tags: Ecuador, latin america, population, Spain
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“The Coca Cola company, one of the first corporations to dabble in U.S. Latino marketing (and international marketing emperors) is taking the idea of targeting Latin American immigrants outside of their home country to the Spanish market.
Coca-Cola, recognizing the tremendous growth of the Latino immigrant population in Spain ”” specifically Ecuadorians ”” has decided to tap into a market that is being ignored by rival beverage companies. “
Fuente Traducido: usando Google o Altavista/Babel Fish
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