‘Hoy’ Expands Reach of TMC-Like Weekend Edition

“Hoy, Tribune Co.’s Spanish-language daily, over the weekend replaced its New York City Saturday edition with Hoy Fin de Semana, and increased distribution of the household-delivered paper in Los Angeles.

In New York, Hoy Fin de Semana will have a distribution of 60,000 copies.

Distribution in Los Angeles was increased to 300,000 from 200,000, which Tribune said makes it the largest Hispanic weekend publication in the market.”

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