Voto Latino – It’s YOUR Country

“Voto Latino registered upwards of 98,000 voters in 2004. With major media partners such as MTV, VH1 and Univision, Voto Latino launched the first ever bicultural Latino celebrity PSA campaign including Co-Founder Rosario Dawson, Cameron Diaz, John Leguizamo, & Wilmer Valderama. The campaign hit 120 million households. Leveraging the media buzz, Voto Latino worked with its Street Team to register young people on the ground.

Represent 2006 Campaign

Voto Latino launched the Text2Represent, the first national mobile voter registration program concentrating in the Bay Area, Los Angeles, Miami & New York. Voto Latino’s multi-prong campaign allows individuals to register to vote using text messaging and conduct their own peer-to-peer voter registration on-line. Voto Latino markets the campaign through concert touring musicians delivering the message during performances & their home pages, PSAs, DJs, on-line and tapping into existing youth social network of over 200,000 American Latino youth to create our Street Team. “

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