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Hispanics’ Web Identity Grows As Ads Target Diverse Audience

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Posted on: October 9th, 2006
Filed Under: Internet, Tomás' Picks
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“Today, a contest over Hispanic identity is being waged on the terrain of the Internet. The proliferation of Web sites such as , which appeal to Latinos regardless of where they come from, is pulling in one direction, encouraging the emergence of a wider Hispanic identity that transcends the borders that long fragmented the group. But a countervailing trend, which taps into the endless specialization available on the Web, is pushing the opposite way, toward a narrower identity rooted in homeland and even in hometown.

“The Internet allows you to develop a greater identity, but you can still find out the weather in your ’ hometown,” said Rebeca Logan, a former news producer at .”

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