Filed Under: [ Business ] [ Hispanic News ] [ Press Releases ]
Tags: Mariachi, San Jose
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“In celebration of Hispanic Heritage Month, Kmart is this year’s title sponsor of the 15th Annual San Jose International Mariachi Festival. The event promotes the music and culture of Hispanics of Mexican descent, and is the largest of its kind in the state of California. This initiative is an example of Kmart’s continued commitment to building long-lasting relationships with its diverse customer base. The event will take place at the Hispanic Heritage Plaza in San Jose, Calif., one of the top Hispanic markets in the U.S.”
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