Pizza Patrón opens first “Lista’ drive-thru unit - Texas

Posted on: October 2nd, 2006
Filed Under: [ Business ] [ Hispanic News ]
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“Pizza Patrón opened its first Lista drive-thru unit Sept. 1 in Grand Prairie, Texas.

According to a news release, “Lista” is Spanish for “ready now.” In February, the company announced it would launch its Lista carryout program offering hot-and-ready large 15-inch pizzas, available with pepperoni and cheese, for $4.99, in all 58 locations. The success of the program prompted the development of the drive-thru Lista unit. (Read also The red-hot Hispanic market.)”

Source: More information in English / Mas informací­on en Ingles
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