FTC Warns Of Deceptive Spanish-Language Ads

Posted on: September 28th, 2006
Filed Under: [ Marketing ] [ Media ] [ Top Stories ]
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Knowledge is Power!

“The Federal Trade Commission has sent warning letters to 77 media outlets and 166 advertisers about potentially deceptive ads targeted to the Hispanic community.

The ads turned up in an FTC-coordinated one-day “surf” of Spanish-language media by various state organizations–attorneys general, FDA district offices, Better Business Bureaus–looking for questionable health claims, credit scams, and bogus business opportunities (such as the ads that boast a person can “make big money addressing envelopes” –and the like).”

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