Funeral homes adapting to Hispanic market - Arizona

Posted on: September 28th, 2006
Filed Under: [ Business ] [ Top Stories ]
Tags: , , , ,
Knowledge is Power!
“Up until recently, there still has been a dramatic amount of folks being shipped to Mexico for burial,”

“They are doing it by offering in-home funeral services like Chávez’s, typical in Mexico and other Latin American countries. They are offering culturally themed programs that can include mariachis, overnight visitations and family feasts in mortuaries. They are putting up welcoming signs announcing “Se habla español” and buying newspaper ads branded with images of the Virgin of Guadalupe.

It’s uncertain how many funeral firms specialize in Hispanic-themed services, but many are scrambling to hire Spanish-speakers and Hispanic funeral directors, planners and arrangers who understand death customs among Latinos.

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