Wrigley Selects Bravo as U.S. Hispanic Creative and Promotional Marketing Agency

“The Wm. Wrigley Jr. Company (NYSE: WWY) has selected The Bravo Group, a Young & Rubicam Brands company, as agency of record for Hispanic creative and promotional marketing efforts in the United States.

The selection of Bravo comes after a decision to review and consolidate all U.S. Hispanic creative and promotional marketing initiatives for the Wrigley brands and the new confectionery brands recently acquired from Kraft.

“The Hispanic marketplace is expanding daily and plays a significant role in the gum and candy business. We believe with the assistance of The Bravo Group, Hispanic consumers will make more meaningful connections with all brands included in our new, larger confectionery footprint,” said Paul Chibe, Senior Marketing Director for Wrigley. “This is an important step in our effort to develop a comprehensive multicultural strategy.”"

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