Telemundo Looks To Increase Market Share, Not Surpass Univision

“DETHRONING UNIVISION IS NOT THE primary objective for NBC’s Telemundo, the No. 2 Spanish-language broadcaster. Instead, NBC Universal Chairman-CEO Bob Wright said a high tide can lift all boats.

“Our issue is not to overtake Univision,” he said yesterday at an Advertising Week event in New York. Wright said Telemundo takes in 30 percent of ad dollars spent in the Hispanic broadcast market–and his goal, for now, is a modest increase to 40 percent or 45 percent. The market has such high potential for revenue growth that a slight increase in share can result in a big lift to the bottom line, he said.”

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