Misplaced pride led to reggaetón’s Mega-flop – Denver, Colorado
Tagged: radio, SpanglishThat’s why reggaetón stations in Las Vegas and Dallas shut down this year.
“”Mega debuted at No. 12 in its target demo (Latinos, ages 18 to 34) and it never got any better,” said Joe Bevilacqua, director of FM programming for Clear Channel Radio Denver. “We couldn’t get anyone to listen to it.”
It died in 22nd place.
Last year, reggaetón – a mélange of reggae and hip-hop splashed with Latin rhythms and set to Spanglish lyrics – was hailed as the Next Big Thing. A Latino vice president at Clear Channel boasted last year to me that reggaetón was so hot it had propelled the Denver station to No. 4 in the general market.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
September 26th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: Business, Media, Musica, Top Stories
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