Filed Under: [ Business ] [ Top Stories ]
Tags: cocktail
Knowledge is Power!
“growing number of companies scrambling to hire Hispanic executives to connect with the United States’ fastest growing minority, which has an increasingly hefty economic clout.”
“An unusual mixture of sweet clam broth and thick tomato juice, Clamato was for years a difficult-to-market drink that had failed to connect with a mainstream U.S. market.
But then Cadbury Schweppes Plc took a gamble and reached out to a core group of loyal Hispanic consumers, for whom it was a versatile cocktail mixer, a late afternoon pick-me-up, and a key ingredient for cooking up sea food.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Fuente Traducido: usando Google o Altavista/Babel Fish
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