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MTV’s New Spanish Channel

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“The target audience may also watch “Pimp My Ride,” the MTV car customizing series on which “Pimpeando” is based. But the sought-after viewers for this show are primarily young Latinos, a fast-growing demographic whose taste in entertainment runs from English to Spanish, from American to Latin, and back. And MTV is giving chase.

Today it is starting MTV Tr3s as a replacement for the all-Spanish language “MTV en Español,” a 15-year-old video jukebox that MTV executives now say was a placeholder while they tried to figure out more fitting programming for the Latino youth audience.”

Posted on: September 25th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Entertainment, Media
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