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MTV, THE LATIN WAY: From “Pimpeando” to “Quiero Mis Quinces,” new music channel Tr3s wants to capture a young and influential Hispanic audience

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Posted on: September 24th, 2006
Filed Under: [ Entertainment ] [ Hispanic News ] [ Media ]
Tags: bilingual, Spanish-language

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“This is precisely the kind of crowd MTV hopes to capture when it launches MTV Tr3s on Monday, 10 days into Hispanic Heritage Month. The channel will target young, bicultural, bilingual Latinos like the ones at Harem Nightclub on a recent Friday evening for the club’s sixth edition of Reggaeton Fridays.

Unlike MTV Español, which for the past several years broadcast Spanish-language music videos with almost no commentary, MTV Tr3s will feature distinct programs and bilingual VJs. Tr3s is pronounced “tres,” Spanish for “three.” (MTV already has a channel called MTV2.)”

Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish

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