Tapping Hispanic Markets (Small Business)

“Like many Hispanic entrepreneurs, Ceja isn’t lamenting a lack of marketing to her culture but rather seizing an opportunity. With Hispanics rapidly becoming the largest minority group in this country and increasingly wielding buying clout, everyone from Fortune 500 corporations to television stations to sports stadiums are waking up to this growing consumer market. But business owners whose roots are in places like Mexico or Latin America or Puerto Rico are discovering a new-found advantage: With deep knowledge of Latin culture and united by the Spanish language, they inherently know best how to reach Hispanic customers.”

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