Lucrative Hispanic market lures Boca Raton investor
Tagged: Sabado Gigante, Spanish-language, Univision“Investor Richard Rochon is making a $267 million bet on a money-losing collection of TV stations, many of them in out-of-the-way cities like Amarillo, Texas, and Waterloo, Iowa, and most of them too small to even make the cable company’s roster.
But before you call Rochon crazy, consider this: The 128 stations include the nation’s second-largest collection of affiliates of Univision, the Spanish-language network that’s home to long-running stalwarts such as Sabado Gigante and Cristina.”
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
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