Freddie Mac, Lenders Turn to Telenovela to Educate Hispanic Homebuyers

Posted on: September 21st, 2006
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a “creative way to reach out to the rapidly growing Hispanic segment of homebuyers and to provide important financial information.”

“Elicit affairs, lies, cat fights and mortgage payments. It appears that one of these things just doesn’t belong, but in fact, they all colide in the latest homeownership education and loss mitigation effort by a few mortgage lenders.

Freddie Mac, along with Bank of America and Bank of Texas Mortgage, is stepping up its loss mitigation efforts within the Hispanic community by financially backing “Nuestro Barrio,” a Spanish-language TV soap opera, or telenovela, about Hispanic life in the U.S.”

Source: More information in English / Mas informací­on en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish

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