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AHAA Kicks Off Semiannual Conference, Unveils New Latino Identity

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Posted on: September 21st, 2006
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“The Association of Hispanic Advertising Agencies (AHAA) on Tuesday kicked off its 21st semiannual conference in Miami, unveiling the findings of AHAA’s Latino Identity Project, a year-long project assessing more than 40 years of academic research identifying the unique character of U.S. Hispanics. “Neither language nor [levels] define the Latino identity,” said AHAA chairman Carl Kravetz.”

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