AHAA Kicks Off Semiannual Conference, Unveils New Latino Identity

“The Association of Hispanic Advertising Agencies (AHAA) on Tuesday kicked off its 21st semiannual conference in Miami, unveiling the findings of AHAA’s Latino Identity Project, a year-long project assessing more than 40 years of academic research identifying the unique character of U.S. Hispanics. “Neither language nor acculturation [levels] define the Latino identity,” said AHAA chairman Carl Kravetz.”

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