Latino loyalty muy lindo for Newhall Laboratories

Posted on: September 20th, 2006
Filed Under:
Knowledge is Power!
In 2005, Newhall Laboratories sold about $20 million in products such as Mega Hold Styling Gel and Tropical Banana Conditioner used by teenagers and grandmothers alike.

“A small California cosmetics company has pinned its success on attracting Latino shoppers.

Al Rodriguez’s Newhall Laboratories in Santa Clarita has marketed fruity scented, large and inexpensive shampoos and other beauty products to Latino families for decades. Rodriguez, 53, said his private company, which he founded in his garage 31 years ago, has grown an average of 20 percent over the past five years.”

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