Filed Under:
Tags: acculturation
HispanicTips has 43,151 stories & 115,000+ visitors a month..
“The Association of Hispanic Advertising Agencies will announce today the findings of a year-long project assessing more than 40 years of academic research identifying the unique character of US Hispanics. During the opening session of the association’s 21st semiannual conference in Miami, Chairman Carl Kravetz will present to an audience of US Hispanic advertising professionals from across the country a new model of Latino cultural identity anticipated to transform the way marketers and advertisers connect with Hispanic consumers.
What makes a Latino, Latino? Until now, the Spanish language has been the single most compelling definer of Latino Identity. The results of AHAAs Latino Identity Project, however, indicate that neither language nor acculturation is the true marker of Latino Identity. In fact, conventional factors such as acculturation, ethnic pride, language preference and socioeconomic levels that once defined Latinos are simply contextual, according to the project analysis.”
Fuente Traducido: usando Google o Altavista/Babel Fish
Stumble it! |
|
Other posts that may interest you
AHAA Miami conference focuses on Latino identity issues - Hispanic MPR
AHAA Kicks Off Semiannual Conference, Unveils New Latino Identity
AHAA - Are Hispanic Advertising Agencies Dying?
Association of Hispanic Advertising Agencies Takes Position on Nielsen Television Index (NTI)
AHAA announces Study of Latino Cultural Identity
The Association of Hispanic Advertising Agencies AHAA Announces Archive Chronicling the Industry
Tere Zubizarreta Honored by the Association of Hispanic Advertising Agencies With Its Highest Award


