The NBA and Discovery Kids en Español Partner to Celebrate Hispanic Culture and Encourage Latino Kids to Be Fit

“NBA en Español, the National Basketball Association’s U.S. Hispanic initiative, and Discovery Kids en Español, the leading children’s network for U.S. Hispanic audiences, announced today the unveiling of the fully renovated basketball court at the The Boys’ Club of New York in Manhattan as part of the NBA Cares’ “Es Tu Cancha (It’s Your Court)” initiative, a community outreach program that focuses on refurbishing basketball courts in Hispanic neighborhoods across the country. Using basketball as a vehicle to promote physical activity, the program also targets the growing incidence of childhood obesity, which disproportionately affects Latino youth in comparison to non-Hispanic adolescents.

This restoration marks the 11th refurbishment in the NBA’s overall initiative to provide Latino kids and families with a safe and attractive place to play and be active, and the first as part of the league’s and Discovery Kids en Español’s joint renovation efforts in 2006. The unveiling of The Boys’ Club of New York will feature a variety of activities including the participation of former New York Knicks player, John Starks, and the Knicks Groove Truck. Jr. NBA/Jr. WNBA kids from surrounding Hispanic neighborhoods will also participate in the event’s basketball activities, along with city officials who will join local families in “Es tu Cancha (It’s Your Court)” festivities. “

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