Cultural Relevance Brings Hispanic Population to the Web

“Internet usage within the Latino community is characterized by habit and cultural relevancy. The study finds three distinct acculturation patterns, or user adoption of cultural traits or social behaviors of another group. In terms of acculturation, 81 percent of online Hispanics are mostly or partially adoptive of general available content. Nineteen percent measurably tend to look for content catering to the Latino audience. Though over 80 percent are interested in all the content the Web has to offer and read English-language sites, 40 percent also find Spanish-language content appealing. Even the “unacculturated” group seeks out sites in multiple languages, 37 percent prefer content in both languages, and 15 percent stick with Spanish-only sites.”

Comments are closed.