Cingular Converts Providence Place Store To Better Serve Growing Hispanic Consumer Market - Rhode Island

“ueno? Alo? Diga? Hello?… As part of its growth strategy, Cingular Wireless is answering the call of the Hispanic market in the U.S. by converting ten stores in New England to cater to Hispanic consumers, including its location in the Providence Place Mall.

In a move that reflects the company’s unwavering commitment to the Hispanic community, Cingular Wireless is creating a new shopping experience by converting signage and collateral in these stores to both English and Spanish. Bilingual sales people will be prepared to serve customers in both languages and will be trained to handle the needs of Latino consumers.”

Stumble it! | |