AutoMercado National Sales Launch

“With the recent debut of AutoMercado.com, the internet’s first fully Spanish automotive website, a national launch is now in full effect and focusing on automotive dealers. Within three months of launch, AutoMercado.com has seen that Hispanics are shopping online to buy their next vehicle via AutoMercado.com.

The internet’s first fully Spanish automotive website has many other site features that can attract the Hispanic automotive consumer. Translated dealer Mini-Websites and dealer sale representative pictures are ground-breaking features for a Spanish autos site. Studies have shown that Hispanics are more likely to buy from sellers that advertise in Spanish. AutoMercado.com gives the automobile dealer the only online option to display their vehicles and dealer information - 100% in Spanish. The Mini-Website feature gives all dealers the opportunity to have a Spanish website to advertise in other Spanish media - without the cumbersome task of translating vehicle information. “We recognize the increasing buying power of the Hispanic consumer and have reacted by delivering the first 100% Spanish autos website,” says Melissa Commons, Business Development Manager for AutoMercado.com. “Our goals are to help the Hispanic car buyer find a vehicle in the language he or she is most comfortable with and to give dealers online advertising options marketed specifically to the Spanish buyer,” Commons says.”

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