Spanish-language TV station Azteca switches formats to The CW - Yakima, Washington

Posted on: September 18th, 2006
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“Yakima Valley viewers tuning into KCWK-TV today will no longer find Mexican soccer games and the popular Mexican soap operas known as telenovelas. Instead, they’ll find programs such as “7th Heaven” and “Runaway.”

Citing better marketing potential, the station ”” which changed its call letters from KAZW last month ”” is shifting programs from Spanish-language Azteca America to the hip, youth-oriented programs of The CW.”

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