Mediaedge:cia Absorbs Bravo Unit, Forms Hispanic Media Specialist

Posted on: September 18th, 2006
Filed Under:
Knowledge is Power!

“MEDIAEDGE:CIA WILL ABSORB THE MEDIA division of Hispanic marketing agency The Bravo Group, to form a new division: mec: bravo, effective today. Both companies are owned by WPP.

Bravo’s current media planning and buying capabilities will combine with Mediaedge:cia to provide a host of services, including access to consumer insight and ROI, communications planning, interaction (digital, direct, search), retail consultancy, and branded content and entertainment-marketing services.”

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