Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecommunications, says Insight Research - Reports and Studies News from Send2Press Newswire Mon, 18 Sep 2006

“In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunication Services 2006-2011,” takes a close look at the purchasing habits and telecom usage patterns of the Hispanic segment of the US population. The study emphasizes that the US Latino market is not one homogenous market; rather, it is made up of many markets. The study found that 68.3 percent of the overall US population owns cell phones, with White Non-Hispanics having the highest ownership rate at 71.9 percent, followed by Asians at 71.3 percent, African Americans at 68.2 percent, and Hispanics at 60.6 percent. When sub-segmenting the Hispanic market, however, Insight found that English-oriented Hispanics nearly approach the overall market penetration rate at 67.5 percent. “

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