Execs plot U.S. rollout of Latino banking tools

“A group of Minnesotans hope to give U.S. Bank, Wells Fargo and Bank of America a run for their money in the battle to serve the growing and lucrative Latino market.

Philip Heasley, former president and chief operating officer of Minneapolis-based U.S. Bancorp; Michael Snow, an attorney with Minneapolis-based Maslon Edelman Borman & Brand; and Peter Watson of Peter H. Watson & Associates, also in Minneapolis, are the founders and funders of DiMex, a financial-services company formed in 2004 to target Latino immigrants. They are backed by a number of other private investors in Minnesota.”

Stumble it! | |