NAHP Takes Leading Landmark Magazine Readership Study

“The National Association of Hispanic Publications, Inc. (NAHP) has taken a founding role in forming the Hispanic Magazine Coalition to conduct a landmark research study that details the richness and strengths of Hispanics’ emotional connection with magazines.

“The cost of research is extremely expensive and only a handful of magazines can undertake it. The NAHP, by partnering with other giants of the industry, intents to make the research available to its magazine members,” said Ray Guerrero, Vice President of Marketing of the NAHP. “

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