The Independent Hispanic Agency and their thinking by Daisy Exposito-Ulla.

“1. What, in your eyes, defines an “Independent Hispanic Agency” these days?

As someone who has just entered this arena, I see an Independent Hispanic agency as one that is “not affiliated with a larger controlling unit.” Therefore, by definition, a 100% owned and managed agency would automatically qualify. Shops which are partially owned by a General Market or global agency can fall under this definition, as well, depending on the amount of influence over operations and management decisions. However, in today’s business environment, if the partial owner is a public company, it is highly unlikely that there will be no control, regardless of the percentage of ownership. “

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