Air2Web Helps Azteca America Bring Text Message Voting for ‘La Academia’ to U.S. Viewers

“Air2Web, the leading provider of mobile messaging and marketing applications, today announced its partnership with Azteca America, the newest and fastest-growing Hispanic television network in the United States. Per the agreement, Air2Web is currently powering the network’s U.S. based text-to-vote program for La Academia, a reality talent show where the public decides the fate of each aspiring entertainer. Since July 6, both Mexican and U.S. viewers have been able to vote for their favorite contestants each week, while the student with the lowest number of votes exits the show. The show will run through November, with the winner being awarded cash prizes, a new car and a recording contract with a major recording label.”

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